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big cat

Athletics

logo & branding design

Big Cat Athletics is a logo and branding design project for a fictional gym. I focused in on a big cat as a symbol of strength and power which is what people go to the gym for. I used black and grey with a distinctive yellow-gold as the main color to help it standout and be more recognizable. For the main text I used a bold, geometric san serif font to help relate to the idea of strength.