Hotcake Hibachi was an undergraduate branding assignment. Hotcake Hibachi was designed as a rustic, outdoorsy breakfast restaurant. In branding this restaurant, I created a logo that appeared on a variety of restaurant merchandise such as: a take-out bag, a coffee cup, a coffee sleeve, coasters, a menu, and business cards. I chose the color palette based on its vintage, rustic feel that matched the type of restaurant I designed.