logo & brand design
Empire Deli is a logo and branding design project for a fictional deli. I used colors relating to the Roman Empire and the idea of royals or royalty. I used an elegant serif font and roman numerals to help relate it to the Roman Empire. For the main logo I used green Laurels circling around a piece of toast with a golden "E" so when it's not with the name Empire Deli the viewer still gets the idea of the Roman Empire and elegance.